Significant amounts of traffic to your website can be gained or lost depending on how your website is optimised.
As each website is completely different and there are so many elements that can be addressed we provide services on a per customer basis.
Please see below for info on two example packages we can provide, or contact us with your requirements for a competetive quote specific to your own website's needs.
One of the first things to learn about optimizing your website is that inbound links can boost the site’s search engine rankings quite considerably. Simply put, the more high-authority sites that link your way, the higher your site will appear in search results.
We can list your site in various online directories and local guides, as well as within our dedicated website spider directory. All of these sites are spidered regularly by the major search engines, which follow the links within them. The more quality inbound links you have to your site the better the search engines should rank it.
Also within this service we will manually submit your website once a month to the major search engines, along with a fresh XML sitemap file so any additional or removed pages are quickly found.
| Basic SEO Package | |
| Directory Submission | Incoming links from quality directories increase your websites credability with the search engines as well as attracting new visitors directly from the directories. |
| Link Building | Monitor, add, and optimise incoming links, making sure they are using appropriate keywords as their link text to your website. |
| Search Engine Submission | By submitting your site to the major search engines on a regular basis we are inviting the spiders to re-visit and discover any new content. |
| XML Sitemap Creation and Submission |
An XML sitemap file points the search engine spiders to all of your website's content for easy spidering. Should be re-created and submitted on a regular basis. |
We will analyse the major static pages of your website according to the specific keywords or phrases that you wish to be ranked under. Then suggest / implement the changes that are required to better enhance your position within the search results.
The following tables show both the on-page and off-page optimisation that could be included in your SEO package (depending on your website's individual needs):
| On Page SEO | |
| Keyword Analysis | Analysis of the words that appear on your page, their frequency and percentage of total word count on your page. |
| Top Keywords Suggestion | Based on the above findings, suggestions of changes to text content to improve overall word frequency |
| Home Page Optimisation | Your home page is probably the most important as it is usually the first page potential customers will see. It should be optimised for your desired key phrases with a careful balance of word frequency, good looks and fast load speeds. |
| Body Text Optimisation | Suggestions / amendments to the body text throughout your website for improved search engine ranking. |
| Image Optimisation | Check images are optimum file size for fastest page load and best viewing, re-do any that are considered sub-standard. |
| Page Titles & Descriptions | These not only provide the text that is displayed in search engine results pages but also provide a finely tuned method to substantially increase your ranking when optimised to your page's body text. |
| Image ALT attributes | Check and add / optimise ALT attributes of images to introduce a balanced amount of key phrases while remaining descriptive. |
| Robot.txt Addition | Create and add a valid robots.txt file - this tells the search engine spiders which pages of your site they should visit |
| XML Site Map Building | Creation of an XML sitemap file. This points the search engine spiders to all of your site's content for easy spidering. |
| Informational Page Optimisation | The "about us" or similar page that details your business is an important way to get across your credibility to potential customers and will need to be optimised accordingly. Established date, areas covered, core business etc. |
| Broken Link Check | A scan of your whole website for broken links. Eliminating these will help considerably with the credibility of your website with the search engines. |
| Off Page SEO | |
| Article Submission | Articles are a good way to attract interest, and new visitors to your site. We submit any articles you have written to appropriate article websites. |
| Directory Submission | Incoming links from quality directories increase your websites credibility with the search engines as well as attracting new visitors directly from the directories. |
| Social Bookmarking | Set up of bookmarking tools for the popular social networks such as facebook, twitter, myspace etc. As well as easy email and print links. |
| Links Exchange (Two Way Link) | Suggestion and implementation of link exchanges with third party sites to improve your incoming link popularity. |
| Link Building | Monitor, add, and optimise incoming links, making sure they are using appropriate keywords as their link text to your website. |
| XML Site Map Submission | By submitting an up-to-date sitemap on a regular basis the search engines will always have an up-to-date list of the pages available. |
| Search Engine Submission | By submitting your site to the major search engines on a regular basis we are inviting the spiders to re-visit and discover any new content. |
| Media File Optimisation | Check and optimise your media files for optimum download speed/quality. (Video, Flash, images etc). |
| Video Marketing | Submission and optimisation of any promotional videos you have. Video search is a valuable traffic source often missed. YouTube, Google Video etc. |
 |
As each website is completely different and there are so many elements that can be addressed, we provide prices on a per customer basis. Please contact us for a competetive quote specific to your own website's needs. |